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Privacy Policy

Effective date: July 6, 2026  ·  Last updated: October 27, 2026

This Privacy Policy explains how LifeFlow LLC, a Vermont limited liability company (“LifeFlow,” “we,” “us,” or “our”), collects, uses, shares, and protects information when you use the LifeFlow website and application (the “Service”). LifeFlow is a personal finance and life-planning tool: you enter details about your income, expenses, assets, debts, and goals, and the Service computes net-worth projections and a “freedom year” estimate to help you plan.

If you have questions about this Policy or your data, contact us at support@getlifeflow.com.

We care deeply about the sensitivity of financial information. This Policy is written to be specific and honest about what we actually collect and who we share it with.

1. Information We Collect

We collect only what we need to operate the Service:

a. Account information

When you create an account, we collect your email address and, if you provide it, your name. Accounts and authentication are handled through our provider Supabase (see Subprocessors below). We do not see or store your password in readable form.

b. Financial and planning data you enter

The core of the Service is the information you choose to enter, which may include your income, expenses, assets, debts, savings goals, target retirement age, and related notes. You control what you enter, and you can edit or remove it at any time. We use this data to generate your projections and insights — it is not sold, rented, or used for advertising.

c. Payment information

If you purchase a paid subscription, payments are processed by Stripe. We do not receive or store your full card number. Stripe handles card data directly under its PCI-DSS-compliant systems. We receive limited billing metadata (such as subscription status, plan, and the last four digits or card brand) needed to manage your subscription.

d. Usage analytics

We use Vercel Analytics to understand aggregate usage (such as which pages are visited). Vercel Analytics is cookieless and is designed to measure traffic without tracking you across other sites or building an advertising profile.

We record a few key moments in how you use LifeFlow — like finishing setup — so we can improve it.

e. Error and diagnostic logs

We use Sentry to capture technical errors so we can keep the Service reliable. Our Sentry configuration is deliberately restricted: it scrubs personal and financial data — request bodies, query strings, cookies, and authentication headers are stripped, default personal-data collection is disabled, and no session recording is used. Error reports contain technical details (such as an error message, a stack trace, and the page path), not the financial values you enter.

f. Communications

If you email us (for example, at support@getlifeflow.com) or receive transactional emails from us, we process the contents of those communications to respond and keep records.

2. How We Use Your Information

  • To provide the Service — storing your entries and computing your projections, net worth, and freedom-year estimate;
  • To generate optional AI-assisted insights (see Section 3);
  • To create and secure your account and authenticate you;
  • To process subscriptions, billing, and renewals through Stripe;
  • To send emails through Resend. We send emails about your account and the service, and occasional reminders if you haven't visited LifeFlow in a while. Every reminder has an unsubscribe link.
  • To maintain, debug, and improve the Service and its reliability;
  • To detect, prevent, and respond to fraud, abuse, and security incidents; and
  • To comply with legal obligations and enforce our Terms of Service.

3. AI Features and Anthropic

Several optional features are powered by Anthropic’s Claude models: the dashboard “For you” insights, the “Can I afford this?” check, and the premium AI Advisor. When you use these features, a summary of your relevant financial context is sent to Anthropic’s API in order to generate personalized insights and permission-through-clarity guidance.

We send Anthropic rounded, derived figures — for example, “on track to reach your goal in year 26” or “62% funded” — along with anything you type into an AI feature. Our AI never receives your name, your email, or the names and balances of your accounts. To write its answer, it sees the rounded figures our planning engine works out, plus anything you type into the AI features.

Anthropic processes this data as our service provider to return a response. Per Anthropic’s commercial terms, data submitted through its API is not used to train Anthropic’s models. We only send the context needed to answer your request. You can choose not to use these AI features; the rest of the Service works without them.

4. How We Share Information — Subprocessors

We do not sell your personal information, and we do not share it for advertising. We share data only with the service providers (“subprocessors”) that make the Service run, each under agreements that limit their use of the data to providing services to us:

  • Supabase — database hosting and user authentication (stores your account and the data you enter). Privacy policy
  • Stripe — payment processing for subscriptions; PCI-DSS compliant; we do not store card numbers. Privacy policy
  • Resend — sends account and service emails, and occasional reminders. Privacy policy
  • Anthropic — powers our AI features; receives rounded, derived context (not your name, accounts, balances, or transactions) and anything you type into an AI feature, to generate insights; API data is not used to train its models. Privacy policy
  • Upstash — rate limiting, to protect the service from abuse. Receives your IP address. Privacy policy
  • Vercel — application hosting and cookieless usage analytics. Privacy policy
  • Vercel Speed Insights — measures how quickly pages load, using the page address, your browser, device, operating system, connection speed and country. Privacy policy
  • Sentry — error monitoring, configured to scrub personal and financial data. Privacy policy

We may also disclose information if required by law, to respond to lawful requests or legal process, to protect the rights, safety, and security of LifeFlow, our users, or the public, or in connection with a merger, acquisition, or sale of assets (in which case we will provide notice consistent with this Policy).

5. Data Storage and Security

Your data is stored with Supabase. We rely on encryption in transit (HTTPS/TLS) and encryption at rest provided by our infrastructure providers. Access to production data is limited to what is necessary to operate the Service.

At the database level, we use Supabase Row-Level Security (RLS) so that each user’s records are isolated — access policies are designed so that you can read and write only your own data. We also apply the data-minimization measures described above for analytics and error logging.

No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping your login credentials confidential.

6. Data Retention

We retain your account and the data you enter for as long as your account is active or as needed to provide the Service. When you request deletion (see Section 7), we delete your personal data from our active systems within a reasonable period, except where we must retain limited records to comply with legal, tax, accounting, or fraud-prevention obligations (for example, billing records associated with Stripe). Backups and logs are retained for a limited time and then expire on a rolling basis.

7. Your Rights and Choices

You can view and edit most of your information directly in the app. You may also request to access, export, correct, or delete your personal data. You can delete your account and all its data yourself in Settings. For any other request about your data, email support@getlifeflow.com. We will verify your request and respond within the timeframe required by applicable law. Deleting your account removes your data as described in Section 6.

8. GDPR — Users in the EEA and UK

If you are in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases: performance of a contract (to provide the Service you request), legitimate interests (to secure, maintain, and improve the Service), consent (where required, such as for optional features), and legal obligation.

You have the right to access, rectify, erase, restrict, or object to processing of your personal data, the right to data portability, and the right to withdraw consent. You may also lodge a complaint with your local data protection authority. To exercise these rights, contact support@getlifeflow.com.

Some of our subprocessors are located in the United States. Where personal data is transferred internationally, we rely on appropriate safeguards (such as Standard Contractual Clauses) offered by those providers.

9. CCPA/CPRA — California Residents

If you are a California resident, you have the right to know what personal information we collect and how we use it, to request access to and deletion of your personal information, to correct inaccurate information, and to not be discriminated against for exercising your rights.

We do not “sell” your personal information, and we do not “share” it for cross-context behavioral advertising as those terms are defined under California law. The categories of personal information we collect, and the purposes for collecting them, are described in Sections 1 and 2. To exercise your California rights, contact support@getlifeflow.com.

10. Cookies and Tracking

We keep tracking minimal:

  • Analytics: Vercel Analytics is cookieless and does not use tracking cookies or build an advertising profile.
  • Authentication: Supabase Auth uses cookies and/or browser storage to keep you signed in and secure your session. These are necessary for the Service to function.
  • Payments: Stripe may set cookies during checkout to process payments and prevent fraud, subject to Stripe’s privacy policy.

We do not use third-party advertising or cross-site tracking cookies.

11. Children’s Privacy

LifeFlow is intended for adults and is not directed to anyone under 18 years of age. We do not knowingly collect personal information from anyone under 18. Consistent with the U.S. Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13. If you believe a minor has provided us personal information, contact support@getlifeflow.com and we will delete it.

12. Data Breach Notification

We maintain safeguards designed to protect your data. In the event of a data breach affecting your personal information, we will investigate promptly and notify affected users and applicable regulators as required by law, including a description of the incident and the steps we are taking in response.

13. International Users

LifeFlow is operated from the United States. If you access the Service from outside the United States, you understand that your information will be processed and stored in the United States and other countries where our subprocessors operate, which may have data-protection laws different from those in your country.

14. Third-Party Links

The Service may link to third-party websites or services that we do not control. This Policy does not apply to those third parties, and we encourage you to review their privacy policies.

15. Changes to This Policy

We may update this Policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Service after an update means you accept the revised Policy.

16. Contact Us

Questions or requests regarding this Policy or your personal data can be sent to support@getlifeflow.com.